Soybean Association Sponsoring “Master Marketing” Short Course

The Iowa Soybean Association (ISA) is partnering with DTN/The Progressive Farmer to offer Iowa soybean farmers a short course designed for intermediate-level grain and soybean marketers who want to expand their marketing skills beyond simple forward cash contracts. “Marketing Through Mayhem” is scheduled for Friday, Jan. 20, at the Marriott Courtyard Hotel, Ankeny, Iowa. 

“Participants in the DTN University ‘Master Marketing’ short course will increase their knowledge of marketing styles that have returned better-than-season-average performances over time,” says Matt Bradford, general manager for agriculture, Telvent DTN. “The goal is to provide operators with tools they need to implement an effective, written marketing plan for the year ahead and to incorporate this plan with their crop insurance purchases. These skills should be especially valuable for young farmers who need documentation to secure the best rates and terms for their
credit lines.”

In addition to informative classroom presentations, an additional optional session will allow participants to practice their new marketing plan skills in a computer simulation of a
marketing season.

Instructors for the course represent a “who’s who” list of marketing experts.

The general session is scheduled for 8:30 a.m. to 2 p.m. on Jan. 20 and is limited to 240 participants; the registration fee for the general session is $195 for ISA members (including those signing up for a new membership) and $249 for nonmembers. The simulation session will run from 2:30 to 5 p.m. and is limited to 80 participants; the fee for this session is $50. Participants will be taken on a first-come, first-served basis. Attendees may also join an optional “Speakers’ Reception” on Thursday evening, Jan. 19, from 7 to 9 p.m. at the Courtyard Marriott Hotel, Ankeny.

Learn more about the “Master Marketing” short course and find the registration form at www.iasoybeans.com/dtn-U/